The impact of technology development on the value creation process of the company "AD Plastik d.d."

Poduzeća koja posluju u suvremenom okruženju moraju kontinuirano razvijati i inovirati nove načine stvaranja dodatne vrijednosti, ukoliko žele opstati na tržištu i biti konkurentni. U automobilskoj industriji svake godine nameću se novi trendovi, od kojih su glavni trendovi autonomna vožnja, smanjenje težine automobila, električni automobili, razvoj infotaiment sistema te razvoj ekološki prihvatljivih proizvodnih rješenja. Stoga, poduzeće AD Plastik d.d. mora razvijati nove načine proizvodnje i nove proizvode koje odlikuje smanjena težina u odnosu na prethodnika, ali i koji je ekološko prihvatljiv za proizvodnju. Ovaj rad fokusirat će se kako poduzeće koristi svoja dostupna sredstva u optimalizaciji poslovanja te kako razvoj tehnologije utječe na procese stvaranja vrijednosti poduzeća i njene financijske rezultate u razdoblju od 2018. godine do 2022. godine.Companies operating in the modern environment must continuously develop and innovate new ways of creating additional value if they wish to survive in the market and remain competitive. In the automotive industry, new trends emerge every year, with the main ones being autonomous driving, vehicle weight reduction, electric vehicles, infotainment system development, and the advancement of environmentally friendly production solutions. Therefore, the company AD Plastik Inc. must develop new manufacturing methods and new products characterized by reduced weight compared to their predecessors, while also being environmentally sustainable for production. This work will focus on how the company utilizes its available resources to optimize its operations and how technological development influences the company's value creation processes and their business results in the period between years 2018 and 2022